If you haven’t met or seen Tony and his friends perform the “Be More Happipreneur” Show, the best way to find out if you like his work is through “The Happipreneur” (2nd edition) – a memoir and guide for all enterprising people – along with his novels, poetry, songs, enterprise guides, articles and blogs.
All of his seven books that are still in print and on Kindle are available on Amazon and ordered through all good bookstores. 2024 will see three new books, all fiction. There are two audiobooks on Audible (Amazon). They are “Freedom from Bosses Forever” (business humour/satire) and “A Perfect Little Gift”, which is a collection of his poetry and prose > Amazon link RIGHT HERE
OR the HAPPIPRENEUR BLOGS pages (see the side panel to the right) on this website will give you plenty of insights into his philosophy of happipreneurship and how to lead a happy, fulfilling and enterprising life.  You can also sample his fictional and satirical writing there with his infamous dead celebrity interviews, including Zeus, Bertie Wooster, Anne Bronte and Moby Dick. 
OR watch some of his many YouTube videos, including a film on why Hull is the most enterprising city in the world, interviews with successful entrepreneurs, plus comedy shorts and highlights from the Be More Happipreneur show, RIGHT HERE


Ian Farrar, CEO of Far North and Jenn Crowther, CEO of Yorkshire in Business, join Tony Robinson OBE in the #MicroBizMatters and Be More Happipreneur Shows for 2024. All three lead organisations in the Micro Business Alliance.

Together, they will perform the Be More Happipreneur Show at City, Corporate, College and University venues.  They will also host monthly Be More Happipreneur live-stream events and podcasts throughout 2024.

Micro Business Alliance members in Cities throughout England will primarily host the shows. The typical format of the 2 hours 15 minutes shows (minimum 200 delegates) is:

1. Why #MicroBizMatters? – The host and local dignitaries explain the importance of micro business owners in their city.

2. Tony, Jenn and Ian perform the “Be More Happipreneur” Show

3.  Q&A Panel, including the hosts plus Jenn, Ian, and Tony, take questions from an audience of prospective and existing micro business owners and those that wish to support startups and micro business owners.

Cost varies, but a guideline is £2000 for travel and accommodation and an honorarium for the speakers, with the Micro Business Alliance member host paying for the venue, A/V and any refreshments.  Ticket sales (max £20 per person) are an option.


“If you’re lucky enough to have Tony in your corner, you’re going to succeed”, Tim Campbell MBE, Entrepreneur, Star of The Apprentice and its first winner. Tim wrote the four-page foreword to “The Happipreneur”. 

“Massive thanks, Tony Robinson OBE, for being such a great champion for business owners. Your kind words and actions continue to inspire me. Thank you for your relentless drive for change and fairness. We see you, hear you and appreciate you! 🙌 ” Kanya King CBE, Founder & CEO of the MOBO Awards and Organisation. 

“No one else has so consistently been the voice of micro businesses for so long. Tony’s determination, tenacity and resilience is legendary. The micro-business sector thanks its champion.” Liz Barclay, Small Business Commissioner

“If you want someone to tell you the truth, go to the ‘dickhead’ in the red-feathered hat”, Brad Burton, Entrepreneur and the UK’s Number One Motivational Speaker. 

“Dazzling”, Susan Frenk, Principal of St Aidan’s College, Durham University

“Inspiring”, Ian Cass, CEO, Forum of Private Business & Chair/Leader of the Micro Business Alliance.


Happy, enterprising people build successful businesses, organisations, institutions, networks and communities.

They create something of value out of nothing. They make our world a better place.

Every successful organisation needs happipreneurs.

Happipreneurs do what they love and are good at, control their destiny, and enjoy being useful to others.

With over three decades of experience growing our own businesses, working with successful entrepreneurs and business leaders and applying primary and secondary research, we have uncovered the values, influences and enterprise skills that most of our happipreneur role models share.

The “Be More Happipreneur” Show performed by Tony and his friends is a tribute to these role models and enables existing and future generations of happipreneurs to flourish.

Many of these role models don’t know it, but they share a philosophy. We call this philosophy “happipreneurship”.

Happipreneurship is making the world a better place. And happipreneurs are rocking it. Why not join us in Happipreneuria?

Are you a freelancer, self-employed person, prospective or existing business owner, side hustler, enterprising employee or leader?

Are you interested in supporting entrepreneurs, intrapreneurs and enterprising people?

We wrote a 5* book and devised a 5* show just for you!

The “Be More Happipreneur Show”  is entertaining, unique and work-life-enhancing.

The one-hour (ish) show, followed by a 30-minute Q&A panel, is for every enterprising person and every leader. Employees in companies and the public sector that support self-employed people also love it,

50% of our fee (see below) or our share of your ticket sales is split between Macmillan Cancer Support, Far North and Yorkshire in Business to provide free startup support.

WELCOME to 30 years of know-HOW and know-WHO. 

This site is FREE to access with NO contact details required or log-ins.  

Whether you are or support an enterprising person, start-up, side hustler, freelancer, entrepreneur, intrapreneur, leader, self-employed person, student or small or micro business owner, you’ll find plenty here of VALUE to help you to be more useful and happier in your work. 

     Tony co-wrote “The Happipreneur” and currently performs the “Be More Happipreneur” Show with his entrepreneur and Micro Business Alliance friends such as Jenn Crowther. CEO Yorkshire in Business and Ian Farrar, CEO Far North.
     Tony is a Co-Founder of The Micro Business Alliance, with organisations representing over 1.2 million micro business owners directly and 4 million indirectly. The Alliance works with the Government to improve policymaking to ensure all #startups and micro business owners have the best chance to survive and thrive.
    The Be More Happipreneur Show makes every town and city a more enterprising and business-owner-friendly place.
     In addition to the Micro Business Alliance, Tony is Chair of Yorkshire in Business Limited, Past Patron of the John Cracknell Youth Enterprise Bank. Co-Founder of The Happipreneur Festival, Co-Founder of the #MicroBizMatters movement, #PayIn30Days campaigner and Director of the National Organisation for Responsible Businesses.
      Even if you have no intention of leading an enterprising life, starting or running your own enterprise, you’ll find plenty in the book, the show and on this site to help other enterprising people – team members, colleagues, leaders, friends and family. ENJOY.


People work best when they feel good about themselves. Help yourself and your leaders, team, family, friends and work colleagues to BE MORE HAPPIPRENEUR.


Being happy and enterprising for 80% or more of your time at work is attainable and feels great.

Our famous and not-so-famous friends are living proof of happipreneurship in action.

Our Happipreneurship philosophy was 26 years in the making and two years in researching, interviewing and writing.

Everyone can “Be More Happipreneur”!




Every company, institution, organisation and individual can benefit from Happipreneurship. 

In Company, In University, In College, In Theatres, In Clubs, In Conference Rooms, In Pubs, In Hotels, In Festival Spaces – virtual or inside or outside – all we need is a mic and an audience who will enjoy being or helping others to Be More Happipreneur.

The show is interactive and lasts at least one hour. Sometimes the host, the host’s VIP panellists, Jenn Crowther, Micro Business Alliance Steering group member, serial entrepreneur, happipreneur and CEO of Yorkshire in Business, Ian Farrar, Micro Business Alliance Steering Group member, serial entrepreneur, happipreneur and CEO of Far North and Tony form a Q&A Panel at the end. This gives up to two hours, with a break, for a very special breakfast, lunchtime or evening event.


The first ‘Be More Happipreneur’ show was in August 2021 at the Coventry University Campus in Scarborough.

The next show was in South Shields. Another packed house in the Tap Room of a Brewery. They enjoyed it so much that they stayed from 5 to 11 pm.

The BIGGEST virtual show to date was in 2022 for the International Association of Bookkeepers and the Organisation for Responsible Business. It was amazing and loads of fun. It was helped by having an enthusiastic, small live audience too.

After the show, we had a fab Q&A Panel which included Janet Jack, CEO of IAB, Jill Poet, CEO of ORB, Jenn Crowther, CEO of Yorkshire in Business and Fabian Hamilton, MP, President of IAB.

In their Mindful Monday series, the fabulous show for Cheshire Business School in April 2023 was at the poshest venue yet – The De Vere Cranage Estate in Holmes Chapel. Tony was joined by Ian Cass, CEO of the Forum of Private Business and leader of the Micro Business Alliance and Jenn Crowther, CEO of Yorkshire in Business, in the Q&A panel after the show.

In June 2023, Jenn Crowther, CEO of Yorkshire in Business Limited, produced the show at Ian Farrar’s  #MicroBizUnite Festival at the Customs House Theatre in South Shields. It seemed like everyone there already knew us, and it was great to meet up with so many of our microbiz mates from all across the UK. They included host Mayira Thomas, Mischa Steele, The Apprentice Star – Adam Corbally, North East Legend – Alfie Joey (pictured below), George Forster, Ashleigh King and Ian Cass.  The Be More Happipreneur Show closed the full day’s event, but there was still an Awards Party and an amazing post-event curry to enjoy.  A great day and night – thank you.

Micro Business Alliance members feature at every show. Tony co-founded the Micro Business Alliance

Virtual and live shows, indoors or outdoors, will be performed throughout 2024. Email


The Happipreneur was two years in the making. Taryn Lee Johnston and Tony Robinson OBE have updated the philosophy and business principles underpinning Schumacher’s influential work, “Small is Beautiful”.

Happipreneur show audienceSchumacher wrote about  ‘economics as if people mattered’, and the book and show are about ‘enterprise as if people cared’. It is a value-driven philosophy of benefit to everyone, everywhere. What are the benefits of long-term innovation, collaboration, survival, growth, health, fulfilment and happiness through enabling others to be enterprising and useful to others?

Check out the 5* reviews, testimonials and media coverage of  The Happipreneur and Be More Happipreneur talks.


Tony is a multiple business owner, with business partner Clare Francis, for over three decades.  He is the recipient of 2 Lifetime Achievement Awards for Enterprise. He was honoured with an OBE for services to small firms in 2001. He was awarded the National Enterprise Network’s ‘Enterprise Support Champion 2019’ and Hull City Council’s ‘Youth Enterprise Champion 2021’. 

Tony’s shows, marathons and half marathons raise funds for Macmillan Cancer Support in memory of 5 young friends aged between 26 and 57.

Tony is an inspirational speaker who has topped the bill for over thirty years.

All of Tony’s work, keynotes, and Be More Happipreneur Shows are in collaboration with

Yorkshire in Business Limited

To watch the live broadcasts and videos of #MicroBizMattersDay 2017, 2018, 2019, 2020, 2021 and 2022 GO HERE

Email me with your motivational speaker requirements

Tony Robinson OBE, micro business expert in the UK
Freedom from Bosses Forever by Tony Robinson OBE
Soculitherz by Tony Robinson OBE
A Perfect Little Gift
The Happipreneur