In 2004 the UK’s urban scene took a new direction pioneered by then 22 year old rapper Sway.
With a plan to make himself heard and respected as a producer, writer and namely an artist he independently promoted and released his mixtapes “This Is My Promo” Vol. 1 & 2.
These releases proceeded to change the rules of the game as they earned him awards and accolades even before the release of his debut album.
Off the back of these early endeavours Sway went up against US heavyweights 50 Cent and The Game in the 2005 Mobo’s as Best Hip-Hop Newcomer still without a having released an album.